Lunar Way, No BS Banking for Millennials
A startup set to disrupt the banking sector, I worked with Lunar Way via Designit to create a compelling brand identity and value proposition that would resonate with their key target audience, drive growth, and increase conversion rates.
PRODUCT
For Lunar, the product is everything
Lunar Way was set on upending the banking market by offering digital money management that is simple, personal, and purely mobile. Since launching, Lunar Way’s evolution has been rapid, however, they found themselves facing several challenges.
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A radical change
Due to financial legislation, they could no longer call themselves a ‘bank,’ which posed a serious challenge for all their stakeholders. In addition, their brand identity and value proposition didn’t resonate with key target audiences, affecting growth and conversion rates. They needed a radical change.
A new brand platform
Together with Lunar Way’s stakeholders, we created a new brand platform and identity in line with modern thinking in the financial sector, and different ways people save and spend. We developed their core brand assets around the central theme: Make Money Matter. As both a position and a promise to Lunar Way’s target customer, this has now become the company tagline and mantra. We also helped build a library of communication assets that reflect their customers’ favorite fashion and lifestyle brands, so that every touch point is simple and easy to use.
