Problem
Sausages you can swear by
The Keeble family wasn’t content with just selling more sausages, it wanted a brand that would secure the future for generations to come.
INSIGHTS
Shaking things up
Stacks of sausages in the supermarkets. But all with the same flavour, same black tray and same attitude. We saw an opportunity to shake things up.
approach
What the Heck?
When we unearthed a Keeble family motto ’what the heck?!’ – we knew we had the basis for a great brand. This saying represented the family’s determination to always use the best quality ingredients and processes, even if it cost them time and money.
Bold, simple and absolutely delicious
Own-able, identifiable & differentiated
A strong and powerful family branded logo
PRESS
Bangers with Boris
