Helping Tide connect better with their target audience
Tide, a new challenger business bank, felt their brand wasn’t connecting with their core customer base and wanted to look at some new ways to ‘bring their brand and marketing collateral to life’.
PRODUCT
A richer product experience
Humanising the homepage
As part of the work in bringing the brand to life, some concepts where worked up to illustrate how photography or video could help consumers connect better.
CONCEPTS
More human, more power
As part of the creative sprint we wanted to design a warmer brand experience and more powerful product experience.
VIDEO
Empathising with the customer
This short help connect the brand with the customer by showing that the brand understands the daily challenges a business banking customer faces each day. Humour for the win!
OOH - Train Station
This is just a single example that can be shown due to others being in the pipeline for launch.
Employer brand
Another piece of work done was to enhance the overall communication journey for new talent joining Tide. The example above shows how branding can enhance the recruitment journey.
